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Creative Strategist (f/m/d)

Applike Group

Hamburg

Hybrid

Full-time

Very Calm

Summary

Responsibilities

Monitor and analyze the performance of leading game titles and creative strategies weekly.
Develop innovative ideas to optimize ad performance, focusing on reducing CPI and increasing ad spend efficiency.
Conduct market research using tools like App Annie and Sensor Tower to generate actionable insights.
Develop comprehensive creative briefs and collaborate with the creative team to ensure high-quality ad creation.
Track ad performance, conduct A/B testing on app stores, and refine strategies based on data.
Oversee the creation and optimization of custom product pages to enhance user engagement.
Understand and apply creative requirements of different ad networks.
Allocate resources effectively and manage ROI in collaboration with the Head of Marketing Creatives.

Requirements

At least 1 year in creative strategy with experience in mobile or hyper-casual games.
Demonstrated success in developing and executing creative strategies for mobile games.
Strong analytical skills with experience in market research and performance tracking.
Ability to generate innovative ideas and solutions for creative challenges.
Understanding of requirements for iOS and Android app stores and ad networks.
Strong organizational and project management skills.
Excellent communication skills for creating clear creative briefs and collaboration.

Work-Life Balance Benefits

2 remote days per week
30 vacation days
3 weeks per year of remote work
Flexible working hours

Benefits

Relocation Package including visa & legal support, relocation bonus, reimbursement of German Classes costs
Monthly company lunch, free snacks and drinks, free breakfast & fresh pastries every Monday
In-house gym with a personal trainer, Yoga classes, and access to an Employee Assistance Program (EAP)
Regular team and company events, and hackathons
Opportunities for professional development with courses and training
Virtual stock options for all regular employees

Apply Now

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Full Details of Job Post

Sunday is a young and successful startup that develops, publishes, and markets hybrid-casual mobile games. Our international team of around 50 developers, artists, game designers, marketers, and publishing managers reaches an audience of millions of players every day. Our goal is to become one of the leading mobile game companies worldwide within the next few years.

We receive immense support to achieve this goal through the AppLike Group. Our sister companies justDice, justtrack, adjoe and Tabbler provide us with cutting-edge marketing and advertising technology. Our growth is secured by a substantial investment from Bertelsmann, one of the biggest media companies worldwide.

The Creative Strategist drives the creative direction and performance of our user acquisition (UA) efforts. This role involves monitoring leading game titles, analyzing trends, and optimizing ad performance to reduce cost-per-install (CPI) and enhance ad spend efficiency. Reporting to the Head of Marketing Creatives, the Creative Strategist shapes and executes creative strategies for.

What you will do:

Market Analysis: Monitor and analyze the performance of leading game titles and creative strategies weekly. Identify trends and opportunities for improvement.
Creative Ideation: Develop innovative ideas to optimize ad performance, focusing on reducing CPI and increasing ad spend efficiency.
Research: Conduct market research using tools like App Annie, Sensor Tower, and Facebook Ad Library to generate actionable insights.
Creative Execution: Develop comprehensive creative briefs and collaborate with the creative team to ensure high-quality ad creation and implementation.
Performance Monitoring: Track ad performance, conduct A/B testing on app stores, and refine strategies based on data to maximize ROI.
Custom Product Pages: Oversee the creation and optimization of custom product pages to enhance user engagement and conversion rates.
Network Requirements: Understand and apply creative requirements of different ad networks to ensure compliance and effectiveness.
Resource and ROI Management: Allocate resources effectively and manage ROI in collaboration with the Head of Marketing Creatives.

Who you are:

Experience: At least 1 year in creative strategy, with a track record of optimizing ad performance and driving user acquisition, specifically in mobile or hyper-casual games.
Portfolio: Demonstrated success in developing and executing creative strategies for mobile games, hyper-casual experience is a plus.
Analytical Skills: Strong analytical skills with experience in market research and performance tracking. Proficient in market intelligence tools (e.g., App Annie, Sensor Tower).
Creative Thinking: Ability to generate innovative ideas and solutions for creative challenges.
Technical Knowledge: Understanding of requirements for iOS and Android app stores and ad networks. Familiarity with visual A/B testing methodologies.
Project Management: Strong organizational and project management skills, capable of leading initiatives and collaborating with cross-functional teams.
Communication: Excellent communication skills for creating clear creative briefs and collaborating with cross-functional teams.

Why you will love working here:

Work-Life Package: 2 remote days per week, 30 vacation days, 3 weeks per year of remote work, flexible working hours, dog-friendly kick-ass office in the center of the city.
Relocation Package: Visa & legal support, relocation bonus, reimbursement of German Classes costs, and more.
Happy Belly Package: Monthly company lunch, tons of free snacks and drinks, free breakfast & fresh delicious pastries every Monday
Physical & Mental Health Package: In-house gym with a personal trainer, various classes like Yoga with expert teachers & free of charge access to our EAP (Employee Assistance Program) to support your mental health and well being
Activity Package: Regular team and company events, and hackathons.
Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals
Wealth building: virtual stock options for all our regular employees