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Email Marketing Automation Specialist

ApplyDigital

Toronto

Remote

Full-Time Permanent

Calm

Summary

Responsibilities

Manage the development and optimization of global automated & triggered email programs.
Develop compelling email copy for lifecycle emails, nurture campaigns, newsletters, and flows.
Leverage HubSpot Marketing tools to effectively build buyer journeys for email automation.
Oversee the end-to-end execution of email management, including segmentation, testing, and post-evaluation.
Utilize data for audience segmentation to deliver personalized email marketing programs.
Collaborate with various teams to create email campaigns that attract and guide potential customers.
Leverage A/B testing to maximize the performance of email programs.
Analyze email analytics and generate performance reports for cross-functional business units.

Requirements

5+ years of experience managing email marketing programs.
5+ years of experience writing specifically for Enterprise Audience.
Strong writing skills with the ability to adapt tone and style.
Excellent verbal and written communication skills with interpersonal abilities.
Proficient in email marketing tools, preferably HubSpot.
Knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
Data-driven mindset with attention to detail.
Proven ability to multitask and meet deadlines.
Proficiency in both English and a plus in Spanish.

Benefits

Apply Now

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Full Details of Job Post

ABOUT APPLY DIGITAL

Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to the business and to their customers. Our 650+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group. Visit applydigital.com to learn how we can unlock your company’s potential.

If you'd like to learn more about Apply Digital's culture click HERE.

LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in the Greater Toronto Area of Canada, working in hours that align to ET (Eastern Timezone).

THE ROLE:

The Email Marketing Automation Specialist supports the Global Marketing team with the end-to-end management of all email marketing campaigns for Apply Digital. In a fast-paced environment, you will work closely with teams across Marketing, Business Development, Partnerships, and Client Service to craft engaging and brand-aligned email content that resonates with our target audience, driving awareness and growth. You will identify triggers for automated email programs, personalization, and optimization through measurement and A/B testing across data segments. You are critical in owning the development of seamless email programs at different stages of the buyer journey on a global scale for Apply Digital, overseeing the full spectrum of email marketing activities from conceptualization through execution.

RESPONSIBILITIES:

Manage the development and optimization of global automated & triggered email programs.
Develop compelling email copy, including lifecycle emails, nurture campaigns, newsletters, and flows targeted toward new and existing customers at various points in their engagement cycle.
Leverage HubSpot Marketing tools to effectively build buyer journeys for email automation.
Support Email List Management with list automation and segmentation across business units using audience builder.
Oversee the end-to-end execution of email management, including email briefing, copy creation, segmentation, testing, and post-evaluation.
Utilize data for audience segmentation to deliver personalized email marketing programs that drive engagement, conversion, and retention growth.
Collaborate with Marketing, Business Development, Partners, and Client Service teams to create email campaigns that attract potential customers and guide existing ones toward a sale.
Leverage test-and-learn scenarios to A/B test, measure, and refine the buyer journey to maximize the performance of email programs and drive continuous improvement.
Analyze email analytics and generate performance reports to share with cross-functional business units.
Support the SDR team with outbound efforts and ensure that outbound email nurturing campaigns are developed cohesively.

REQUIREMENTS:

5+ years of experience managing email marketing programs (1:1 triggered emails, drip campaigns, and newsletters).
5+ years of experience writing skills specifically for Enterprise Audience
Experienced with copywriting, email development, and design; able to design frameworks for A/B testing in emails.
A strong writer who loves to perfect their craft and can adapt their tone and style depending on the audience's stage and the type of asset being created.
A strong communicator (verbal and written) with excellent interpersonal skills, enabling collaboration with teams and contributions to ongoing process improvement efforts with ease.
Proficient in email marketing tools (HubSpot is an asset).
Knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
Data-driven mindset with exceptional attention to detail and commitment to a high degree of accuracy.
Proven ability to multitask, prioritize, and meet deadlines, with the capacity to work independently and as part of a team.
Thrived in a fast-paced environment.
Proficiency in both English (verbal and written) is required; proficiency in Spanish is a plus.

#LI #EC1 #Promoted

HOW TO APPLY:

To apply for this position, please submit your resume along with a portfolio of work to demonstrate writing and email design and layout samples, such as an email copy you have written and created or a blog post you have authored.

LIFE AT APPLY DIGITAL

When you feel safe and healthy, you can bring your best self — and ideas — to the team. In addition to a remote office set-up budget, annual celebrations, and parental leave top-ups, here are a few benefits we offer to support your well-being:

Great projects: Broaden your skills on a range of engaging projects with global brands and important work for causes we care about.

An inclusive environment: We’re truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are.

Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].

Apply Now

👉 Please mention that you found this job on CalmJobs, thanks!