Global Head of CRM

Summary

Responsibilities

• Build an efficient CRM strategy across different markets and services to achieve greater engagement and retention
• Create automated campaigns with continuous AB-testing to determine the best content, offer, and channel for customers and partners
• Analyze customer data to create customer segments and launch trigger-based communications with personalized content
• Develop loyalty and subscription programs to improve cross-sell, upsell, and purchase frequency
• Enhance in-app customer experience working closely with the product and operations departments
• Lead monthly meetings for best practices sharing between local brand managers

Requirements

• Bachelor's or Master's degree in Marketing, Business, or related field
• Minimum 5 years of relevant experience in CRM, retention, and loyalty in a digital and eCommerce environment
• At least 3 years in a leadership role
• Proven experience in marketing automation campaigns and AB-testing
• Fluency in French and English; Arabic is an advantage but not necessary
• Excellent analytical skills and strong leadership capabilities

Benefits

• Great compensation and bonuses including stock options
• Ground floor opportunity with the team to shape the strategic direction of the company
• Sharp, motivated co-workers in a fun office environment
• Full social coverage