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Lifecycle Manager - LATAM

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Binance

Mexico, Mexico City / Colombia, Bogota / Argentina, Buenos Aires

Remote

Full-time Onsite or Remote

Calm

Summary

Responsibilities

Drive and lead lifecycle marketing efforts across Spanish-speaking Latam countries, preparing high-ROI campaigns for business assets.
Manage user lifecycle metrics including activation, retention, and regaining churned users.
Develop strategies maximizing long-term client value through segmentation and automated user journeys.
Create and manage lifecycle marketing KPIs focusing on conversions via EDM channels.
Measure, report, and analyze critical metrics within the organization.
Collaborate with stakeholders to design, monitor, and optimize marketing campaigns.
Establish marketing best practices using data-driven insights.
Coordinate with regional teams to meet technical requirements for marketing strategies.
Envision future lifecycle marketing directions and address challenges and opportunities.

Requirements

3-5 years of experience in marketing, digital marketing, campaign management, or e-commerce.
Experience launching large-scale and targeted campaigns.
Skilled in CRM/lifecycle management and email marketing/automation.
Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical skills related to user behavior analysis and retention strategies.
Creative thinking for developing innovative marketing strategies.
Strong organizational and project management skills.
Proficiency in Microsoft Excel or Google Sheets.
Fluent in Spanish and English; crypto enthusiasm is a plus.

Benefits

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Full Details of Job Post

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

Drive and lead lifecycle marketing efforts across the Spanish-speaking Latam countries, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail;
Measure, understand, and report critical metrics within the organization;
Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns;
Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully;
Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.

Requirements:

3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing;
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred;
Experience in user segmentation, customer lifecycle management, and A/B testing;
Background in product development, product life-cycles, business process re-engineering, and continuous innovation;
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis;
Creative thinking for developing innovative marketing strategies and engaging campaigns;
Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously;
Proficiency in Microsoft Excel or Google Sheets;
An innate propensity for urgency and outstanding work ethics;
Spanish native and Fluency in English;
Crypto enthusiast is a plus.

Working at Binance

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Flexible working hours, remote-first, and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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Firmex

Toronto Remote Full-time

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