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Marketing Manager North Latam

Binance

Mexico, Mexico City / Colombia, Bogota

Remote

Full-time Onsite or Remote

Moderate

Manage development and execution of regional and local product campaigns in partnership with internal stakeholders
Own the local marketing strategy including Growth initiatives and Full Funnel marketing program
Design Marketing Campaigns and complete with Communication in various channels
Localize relevant campaigns in service of user growth with global marketing
Manage strategic marketing partner relationships and audience messaging
Map out the user journey and increase user funnel conversion
Ideate, test, iterate, and optimize growth via paid acquisition and retargeting
Grow user base and increase awareness of Binance brand
Monitor campaign progress using data analysis and user feedback
Manage new media partnerships to drive measurable growth
Work on new channels, creatives, and ideas for experimentation and optimization
Help shape the Binance brand in the Latam Region
Manage team

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Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met;
Own the local marketing strategy holistically including Growth initiatives, Strategic projects and a Full Funnel marketing program;
Design Marketing Campaigns accordingly and complete with Communication in own and earned, Performance marketing, Social Media and Activations;
Work with global marketing to localize relevant campaigns in service of user growth;
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns;
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways;
Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience;
Manage new media partnerships end-to-end to drive measurable growth;
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
Help shape the Binance brand in Latam Region;
Team Management.

Fluency in Spanish and English is a must;
Minimum 5 years of relevant marketing experience, preferably in a fast paced industry;
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
Must have a strong interest and knowledge in crypto/blockchain/technology;
Must be able to work independently;
Capable of work under pressure and short timelines;
Balance strategic planning with operations and execution;
A university degree relating to Marketing is a plus;
Strong coordination skills and strategic mindset for marketing;
Familiarity with online and offline marketing avenues such as social media, community management, and event management;
Proven experience in growing and managing user base.

Apply Now

👉 Please mention that you found this job on CalmJobs, thanks!