Paid Media Manager

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Adapt is a digital performance marketing agency. The business is organized as an agile framework and offer our customers a unique combination of strategic global services. With remote first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility.

Adapt offers the ability to really drive true business change across a range of clients, from local sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.

We're looking for a Digital Manager to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor digital media for all direct reports and peers across the agency.

Main Duties

• Manage a client portfolio of paid media campaigns across Search and other digital platforms
• Proactively build internal relationships & communicate technical subjects effectively
• Mentor and tutor junior members of the team, for example with technical training on an ad platform
• Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance
• Support senior team members with strategy development
• Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
• Define optimisation strategies for customers
• Own the day to day delivery of paid media work against customer objectives
• Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement
• Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing
• Have an understanding and interest in working across both international and B2B focused clients
• Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
• Lead meetings and communication around day to day delivery for clients
• Demonstrate commercial awareness, or project management skills
• Confidently build campaigns, optimise and deliver meaningful insights for clients
• Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
• Deliver robust frameworks for testing new strategies

Experience

• As a guide, we would expect a person to have a minimum of around 2-4 years in a role using Google Ads, Microsoft Ads
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between search, and other media
• Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms
• Stakeholder management skills
• Enjoy educating clients about all things Search
• Good negotiating skills paired with ability to dive deep into performance reporting
• Knowledge of account-based marketing (ABM) targeting tactics
• Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• LinkedIn campaign management is a nice to have
• Experience working with & advising on the implementation of tagging & tracking
• Ambitious, driven and passionate about all things digital, with an excellent comprehension of how search serves as the backbone of online conversion

Key Competencies

• Drives successful results for themselves and for their team members on their customers
• Builds strong relationships with customers
• Ownership of a customer’s KPIs
• Able to carry out different kinds of work, including strategy, planning and implementing a plan across customers
• Naturally curious and starting to challenge the way things are done in a mature and professional way
• Able to carry out quality assurance of junior team members work
• Basic delegation of tasks which would usually be handled by junior team members

Adapt is an award-winning, fast-paced & collaborative agency, we strive to make this a fantastic place to work for everyone:

Fully hybrid – we have offices across Europe, and our teams can use this space or work remotely

Flexi working – we believe in being flexible so that your work fits around your lifestyle, rather than the other way around

Training – dedicated training time in your diary to ensure you’re continually learning and developing in the areas interesting to you

Working Abroad – work from another country for a few weeks a year, all you need is an internet connection!

Socials – we have legendary Summer & Christmas parties as well as regular social events organized by our wonderful Social Committee

Knowledge Shares – we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight

Wellness – we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health