Principal Product Manager, Offsite Ads, Targeting and Personalization

Summary

Responsibilities

• Define Vision and Strategy for targeting and personalization
• Create and maintain a detailed product roadmap prioritizing features based on customer needs, business value, and technical feasibility
• Work closely with cross-functional teams to ensure seamless execution of personalization initiatives
• Lead development and optimization of offsite media advertising strategies to enhance customer acquisition
• Develop advanced segmentation tools for precise targeting and personalization of user experiences
• Oversee creation, optimization, and analysis of user cohorts to improve targeting accuracy
• Design and implement self-service tools for advertisers to manage targeted offsite advertising campaigns
• Lead initiatives for dynamic content generation capabilities for personalized content

Requirements

• 8+ years of demonstrated experience in platform product management
• 6+ years of experience in high scale online services
• 2+ years of experience designing digital advertising platforms
• Experience with the development of experimentation and recommendation platforms
• Understanding of software development life-cycle principles
• Experience working with diverse teams across complex organizations
• Experience managing engagement with executive level partners
• Bachelor's Degree in Statistics or Computer Science (or equivalent)

Benefits

• $180,000 - $220,000 salary based on experience
• Remote work options
• Opportunity to work with cross-functional teams