adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Part of the applike group ecosystem, adjoe is home to an advanced tech stack, powerful financial backing from Bertelsmann, and a highly motivated workforce to be reckoned with.
Meet Your Team: Core & Integrations Team (part of the Demand Solutions team)
The Demand Solutions department builds the core technologies to help mobile publishers acquire the right users for their apps and games. The team is proud that adjoe’s software – developed 100 percent in-house – manages, provides, and analyzes advertisements for more than 200 million daily mobile users. adjoe’s Demand Solutions department builds modern user interfaces and software and powers its analytics in the dashboard with state-of-the-art databases like Druid. All to give advertisers and account managers the insights they need. The team provides statistical data via a dashboard in order to supply our partners with valuable insights. For this we leverage machine learning models built by our BI analysts and data scientists. Besides delivering high standards, Demand Solutions remains flexible and autonomous from adjoe’s other tech teams. To develop new platform features fast, this versatile team works on adjoe’s Go backend, which feeds data to the TypeScript React frontend.
As part of the Demand Solutions team, the Core & Integrations team is responsible for core logic of our advertising platform: campaign distribution to find the best combination of advertising campaigns for end users, campaign management API to optimize existing advertising campaigns and some other smaller API products. The Core & Integrations team also handles integrations with our external partners like our attribution partners – MMPs (Appsflyer, Adjust, etc.) or aggregators working with the advertisers using our platform.
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