SEO/PPC specialist

MultiversX is a highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier.

Our blockchain architecture is designed from scratch to bring a 1,000-fold cumulative improvement in throughput and execution speed. To achieve this, MultiversX introduces two key innovations: a novel Adaptive State Sharding mechanism, and a Secure Proof of Stake (PoS) algorithm, enabling linear scalability with a fast, efficient, and secure consensus mechanism.

MultiversX is seeking a full-time SEO/PPC specialist to join our growing marketing & communications team. The ideal candidate will be responsible for unifying all current content practices to drive search engine rank performance, traffic, engagement, and conversions, while also implementing PPC strategies and take ownership over executing, monitoring, improving, and reporting on all advertising campaigns.

Here’s what you’ll do:

• Develop and implement specific tactics to drive organic search and page ranking
• Collaborate with the marketing and communications team to propose relevant topics, approaches and storylines for SEO content
• Conduct keyword research to optimize existing content and uncover new opportunities
• Develop and implement PPC campaigns across the leading ad platforms
• Optimize, analyze, and refine campaigns on an ongoing basis
• Collaborate with designers to ensure campaign messages align with branding 
• Monitor competitive landscape and industry trends

Responsibilities:

• Carry out comprehensive keyword research and develop corresponding tactics
• Establish and enhance PPC initiatives
• Determine, track, and examine industry trends
• Construct a paid search strategy and assign KPIs
• Efficiently communicate across the company, both internally and with external partners and collaborators
• Perform regular experiments around keywords and audiences, ad designs, landing pages, and bidding tactics to align with campaign objectives
• Propose proactive measures to boost website speed and page ranking
• Relay results of performance and strategic suggestions
• Spot and exploit emerging opportunities for expansion
• Engage in innovative thinking to develop new tactics and strategies that drive results
• Stay updated on industry developments
• Contribute to projects, process changes, and roll-outs

About you:

• Minimum 1-2 years of relevant SEO/PPC experience
• Crypto / blockchain / FinTech industry knowledge and/or experience is essential
• Strong research and critical thinking skills
• Hands-on proven track record of running PPC campaigns
• Experience leveraging data and analytics to uncover insights and trends
• Solid technical aptitude

What we offer:

• Flexible working hours.
• Start-up atmosphere where everybody is agile without being AGILE.
• The opportunity to create something really meaningful that will be used by millions of people.
• Competitive salary.
• Fast, dynamic & unique working environment.

If you’re interested in the role, we’d love to hear from you, even if you don’t feel like you meet everything we’re looking for.